An SEO agency is one that uses specific practices in order to obtain high-ranking placement on the search results page of search engines as a way to increase the number of visitors to a website. These companies also ensure that sites are accessible to the various search engines and improve the chances that the site will be found and ranked at the top of the results. Moreover, SEO agencies also offer keyword optimization and research, technical website audits and optimization, as well as sitemaps and additional tasks as deemed appropriate for the client’s needs.
There are many aspects that go into these services. Some of them include:
- Analytics analysis. Past performance is used to reveal positive and negative trends as well as opportunities for improvement.
- Link profile analysis. Cleaning up the spammy links in order to reduce their negative effects. In addition, because search engines like new links, they are created as a way to improve standings.
- Web site redesign. This is done when the website is deemed to be outdated. However, even if a complete redesign is not necessary, the code of a website may need to be redone in order to make it more SEO friendly.
Competitor research, brand monitoring, and outreach are also jobs that these businesses can undertake on behalf of your company. This way, they know what works and what does not for others in your niche and can replicate what works. In addition, they can also do some digital marketing and ensure that any mention of your company on the web leads to your site. They can also work with those sites that are willing to promote content and generate links.
Additionally, many of these agencies also provide other online marketing tools, as well. These include online public relations, content creation, and content marketing, as well as blogging as a way to improve a company’s standing within the results returned by a search engine.
However, the hallmark of a great SEO firm is their process for communicating with clients. Even those SEO agencies that attain great results can still get fired if clients are not told of those results. This includes an analysis of the number of visitors to a client’s site, along with when, from where, and why they were there. Moreover, this report should also include rankings and explanations on fluctuations, regardless of whether they are good or bad. It should be written so that laymen can understand it. This is important so that you can work together to improve results.
This is in no way a complete list of what these companies do. It is also important to bear in mind that because every business and its situation are different, the strategies, tactics, and services used for you will be different than those used for other clients. The SEO agency you hire and work with should modify its approach depending on what is best for your company’s specific situation, the desired results, and the analysis of current tactics.